Why we built Big Crunch
Built by the team behind Proper Media, with a decade of experience managing $400M+ in programmatic revenue for 100+ publishers.
We spent years watching publishers juggle dozens of vendors, each taking a cut, each adding complexity. The economics stopped making sense a long time ago.
So we built what we wished existed when we were running publisher operations ourselves: one platform that handles ad serving, demand management, analytics, identity, consent, and ad units. No revenue shares. No feature gating. Transparent pricing.
Big Crunch is what you'd build if you started from scratch today, without decades of technical debt or misaligned incentives.
Our principles
Radical Simplicity
One platform, not twenty vendors. Complexity extracts value.
True Cost Pricing
Flat CPM. No revenue shares, no hidden fees, no surprises.
Modern Architecture
Built from scratch on modern infrastructure. No legacy debt.
Publisher First
We succeed when you succeed. Every decision prioritizes your outcomes.
Full Transparency
No black boxes. See exactly how your revenue flows and what everything costs.
No Lock-in
Month-to-month. Easy data export. We earn your business every day.